Memory cards are important for photography and videography. As cameras can take higher resolution images and higher bitrate movies, you need larger cards to be able to accommodate your images. Also, with cameras being able to record many high resolution pictures per second, you need faster cards. For example, the
Nikon 1 series of cameras can take full resolution images at 60fps, very impressive.
When you buy a memory card, you are paying for speed first, then capacity, and somewhere between there, the brand name. Since many who use the cards may not know how to test the actual speed, this leaves the marked vulnerable to counterfeiters.
On a personal note, I happened to buy a reasonably priced
Sandisk Ultra 64GB Class 10 Micro SD card. This card is fairly fast. For use with a
Lumix GH3, I would get the
somewhat more expensive 45MB/s rated card, but the one I ordered should be good for most amateur uses.
I chose to buy one of the least expensive on Amazon. When it arrived, it looked quite ok after breaking open the package:
However, some features of the package did not look right. There was a sticker on the package saying 64GB, but underneath it, it said 2GB. This looks fishy: