Camera sales statistics from Japan

Update: There is newer sales data from the end of December 2010 here.

BCN Ranking provides monthly sales statistics for various items in Japan. One of them is system cameras, which includes DSLRs and mirrorless systems.

Here is the most recent sales statistics for Micro Four Thirds camera systems. The number in the graph is the ranking the given month. So a "4" means that the specific model was the fourth most sold model during that month. In the first two places you typically find the basic kit models from Nikon and Canon.

There are a lot of interesting findings here.  For example, two Panasonic models have had a second birth: Both the GF1 and GH1 have seen an increase of sales, probably due to the discounted prices awaiting the arrival of the newer models GF2 and GH2.  This also applies to the Olympus E-P1 camera, which saw a significant sales increase in the third quarter of 2010.

Another finding is that while the Panasonic Lumix G1 sold pretty stably, it was the Olympus E-P1 which made a big difference in the Japanese market.  This is consistent with what I saw in the Nordic market.  Even though the G1 has, in my opinion, better photographic functionality, it was the E-P1, with the retro styling, and somewhat slimmer body, which got the landslide sales.  The E-P2 never was a big seller, it seems.

In the mean time, some competitors have also launched systems. I was not able to find statistics for the Samsung NX system, but the Sony NEX was easy to find.  In the diagram below, it is apparent that the Sony NEX was a big hit in Japan.

The top model Sony NEX 5 got an impressive second place in June 2010, and retained the third place in July and August.